A specifically tailored service for new businesses, start ups, first time entrepreneurs and businesses who are beginning to grow – for those preparing to set out their offer in a commercial setting.

Objective

To consult with you and advise on the best way toward the development of a new, core brand identity.

For companies and individuals with an existing brand, logo or marque – to help develop / refine / reimagine and re-present a new, focused brand identity.

Activities

• Supply visual identity concepts for a new company, product or service, which reflects its

unique personality and positions it within a targeted market place.

• Advise you on how your logo can be implemented across a range of marketing material.
• Offer creative consideration towards the development of a brand identity system – to include:

– Logo suite – black and white, colour and outline.

– Typography – brand typeface, its use and application.

– Brand colour palette – CMYK (print) and RGB (web).

• Manage the printing / production process to ensure that it meets your specification.

Design services

• Create a range of concepts (three) for your new logo / identity.
• Visually situate the corporate identity and define how it works.
• Expand the brand / identity system across stationery and other platforms as necessary.
• Display how the identity can work to help give an impression of the new company –

at a range of different scales, spanning different media.

• Create high-resolution variants of the brand marque – for use in both print and web.

Production schedule

Stage 1)  Corporate identity – creative exploration: two weeks

Stage 2)  Artwork: one week

1. First project meeting: Discuss business proposition / qualify its positioning and the market.
2. Research and development: Producing a range of design proposals for shortlisting.
3. Second project meeting: Present brand options for shortlisting / option appraisal / selection.
4. Proof correction / checking: Fine tune design proposals prior to production – sign off by client.
5. Final presentation: Deliver the artwork files, guideline document and business stationery
6. Review meeting: Informal discussion / review one month after the project is completed.

Deliverables         

• Digital artwork of your brand marque in colour / black & white / outline – supplied on a memory stick.
• For use in print and on screen (websites / mobile telephones / tablets etc)
• Brand guideline document (6 x A4 pages)
• Providing guidelines and definitive rules of how to use and apply the brand marque.
• 500 printed business cards (55 x 85mm)

Terms

• 50% at the outset of the project.
• 50% on completion / delivery of artwork files and stationery.